Arabel Case Study - Optimal Digitals

Client: Arabel Online

Transitioning an E-Commerce Store from WordPress to Shopify

01

Project Overview

An online shoe retailer approached us with a unique challenge. They wanted to move their entire store from WordPress to Shopify, but they needed everything to remain intact. No data loss, no changes in product listings, and—most importantly—the design had to stay exactly the same. Their goal was a seamless transition that wouldn’t interrupt sales or frustrate customers.

02

Challenge

Migrating e-commerce platforms is no small task, especially when there’s a lot on the line. The client had hundreds of products. They also had a loyal customer base used to the existing design and layout on WordPress. The migration had to be smooth. We had to ensure the store’s products were transferred without any loss, while the design had to be perfectly replicated on Shopify. It couldn’t just look the same; it had to perform the same too.

03

Solution

First, we backed up all the products from the WordPress store. The entire catalog, including images, descriptions, and prices, was exported to an MS spreadsheet for safety. After ensuring the data was secure, we imported everything into Shopify. The transition was methodical, precise. Next came the design phase. Shopify’s drag-and-drop interface allowed us to recreate the WordPress design, but we didn’t stop there. We also custom-coded several elements to ensure the layout matched perfectly, while improving usability and functionality. In addition, we introduced new marketing strategies to boost sales, including gift cards for regular and high-value customers. It worked.

04

Results

The results were outstanding. Not a single product was lost during the migration. The client’s store retained its original design, but with added improvements that enhanced the user experience. Sales jumped by 35% in just four months. The most impressive part? We achieved this without spending anything on ads. The new marketing approach we implemented—offering gift cards to repeat customers—proved to be a game changer. Customer retention soared. The client was thrilled with the outcome.

05

Client Feedback

The client’s reaction was overwhelmingly positive. “This is more than I expected,” they said. We agreed to manage the store for a while, after which we trained the client and their team on how to maintain everything we’d built. Thanks to the success of this project, the client recommended us to their friends and business partners, which led to even more opportunities.

06

Conclusion

Migrating an e-commerce store from one platform to another doesn’t have to be stressful or risky. With the right strategy, you can retain all your data, improve functionality, and boost sales. We were able to accomplish all of this and more, turning what could have been a daunting task into a success story for the client.

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