If you’re looking to sell a product or service quickly, you don’t need a full, robust website to get started. What you really need is a good landing page. Here’s how to start selling quickly without a full website.
I know this goes against popular opinions like:
- “Get a logo.”
- “Choose your brand colors.”
- “Build a robust, aesthetically pleasing website.”
- “Create a mobile app.”
But after more than 7 years of experience building websites and helping businesses grow online, I can confidently tell you: focus on getting a solid landing page first.
Website vs. Landing Page: What’s the Difference?
Think of a website as a large book with many chapters, detailing everything about a company. A landing page, on the other hand, is like a targeted flyer designed to get the viewer to take one specific action — whether it’s signing up for a newsletter, making a purchase, or registering for an event.
The goal of your landing page should be simple: clearly explain what you offer, why your offer solves a specific problem, and why it should be acted upon immediately. If necessary, you can quickly create a basic logo on Canva and jump straight into action.
Your cold calls, emails, and ads need to direct traffic somewhere — and that place should be your landing page.
How to Get a Landing Page
You can easily create a landing page using tools like WordPress or other website builders. (And if you need help building one, click here to contact Optimal Digitals).
Essential Structure of a High-Converting Landing Page
When crafting your landing page, make sure to follow this proven structure for maximum effectiveness:
- Call out your audience – Let them know you’re speaking directly to them.
- Grab attention with a bold headline – Make a big promise that hooks them.
- Create irresistible intrigue – Keep them curious about what’s next.
- Identify their problem – Show that you understand their pain point.
- Offer a solution – Present your product or service as the answer.
- Show your credentials – Build trust by showcasing your expertise.
- Detail the benefits – Explain how your offer improves their situation.
- Provide social proof – Use testimonials or case studies to validate your claims.
- Make a “godfather” offer – Craft an offer that’s hard to refuse.
- Add bonuses – Sweeten the deal with additional value.
- Stack the value – Highlight everything the customer will get.
- Reveal your price – Be transparent about what it costs.
- Inject scarcity – Let them know why they need to act fast.
- Provide a guarantee – Reduce risk by offering a money-back guarantee.
- Include a strong call to action – Make it easy for them to take the next step.
- Give a warning – Let them know what they’ll miss out on if they don’t act.
- Close with a reminder – Reiterate why your offer is the best solution.
By following this structure, you can create a landing page that converts visitors into customers, without the need for a full-fledged website.
In short, you don’t need all the bells and whistles when starting out. Get a landing page up, direct your traffic to it, and start selling!
