Let’s be honest—the hero section of your website is either helping your sales or silently killing them.
You know that big section at the top of your homepage with a headline, image, and maybe a button or two? That’s the hero section. And guess what? It’s often the only part of your site some people will ever see—especially on mobile.
That’s why you need to get it right.
It Looks Great on Desktop, But What About Mobile?
Here’s a common mistake I see: the hero section looks clean and stylish on a laptop, but when you switch to your phone, everything starts to fall apart.
Text overlaps images. Buttons disappear. Fonts are too small. And the scroll? Endless.
In a world where most website traffic comes from mobile users, that’s a big problem.
What Brands Like Apple and Nike Get Right
Let’s take Apple, for example. Their homepage always has a single, bold message in the hero section—like
“iPhone 15 Pro. Titanium. So strong. So light. So Pro.”
That’s it.
No clutter. No unnecessary design tricks. Just a clean headline, a sharp product image, and a clear call-to-action.
Same thing with Nike or Samsung—they know most people decide in seconds whether to stay or leave. So they lead with what matters most: the product and the benefit.
Why Your Hero Section Should Focus on Marketing, Not Just Design
The biggest mistake I see is people trying to make the hero section look “creative” instead of effective.
The truth is, your hero section is your digital pitch. And if someone doesn’t get the point of your brand in those first few seconds, they might bounce—and never come back.
So instead of filling it with fancy animations, sliders, and five different fonts, do this instead:
Keep It Simple, But Strong:
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One clear headline—tell people what you do
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One subheadline—explain how it helps
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One strong image or background video—no distractions
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One call to action—“Buy “now,” “Get started,” “See pricing”
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And most importantly… Make sure it looks perfect on mobile
Final Thoughts
The purpose of every website is simple: to sell something—a product, a service, an idea, or a brand.
So your hero section needs to sell, not just look nice.
People scroll fast. Most won’t even go past the first section. So don’t waste that space. Make it count.
