Landing Page vs Sales Page vs Website: Many business owners (and even some designers) still confuse these three — and it’s hurting their business more than they realize.
I see it all the time:
1. Someone needs a landing page but builds a full website, expecting it to convert like a high-performing ad #funnel.
2. Someone needs a sales page but settles for a simple #landingpage — and wonders why no one is buying.
3. Others need a website but only get a landing page or #salespage with no real structure or brand presence.
This confusion leads to wasted money, slow progress, and frustration for business owners and developers alike.
Let’s clear it up with simple explanations and real examples:
1. Landing Page:
Purpose: One clear goal — like capturing leads or signups
Navigation: Minimal or none
Example: https://backlinko.com/seo-newsletter
Think: “Download Our Free Guide to Doubling Your Sales” — with a headline, benefits, form, and a call to action.
Best used for ad campaigns, opt-in offers, and lead magnets.
2. Sales Page:
Purpose: To sell a specific product or service
Navigation: Guided and persuasive, focused on one thing — conversion
Example: https://copyhackers.com/10x-launches/
Think: A ₦50,000 course page filled with compelling copy, testimonials, bonuses, urgency, and a “Buy Now” button.
Best used for launching a course, promoting a product, or selling a service directly.
3. Website:
Purpose: A full online presence for your brand or business
Navigation: Multiple pages like Home, About, Services, Blog, Contact
Example: https://www.hubspot.com
Imagine your company’s digital headquarters, showing who you are, what you do, and how to reach you.
Best used for building credibility, long-term marketing, SEO, and brand awareness.
Choosing the right structure for your online presence isn’t just about saving costs — it’s about getting the right results.
Your business goals and marketing strategy should guide your decision.
Not sure which one fits your business best?
Click here and comment “HELP,” and we’ll send you tips. It is for free.
