Most website visitors are not exploring every corner of your site like it’s a museum.
They come with one question:
“Can this person or brand help me?”
And if they have to click through 7 pages just to get an answer, you’ve probably lost them.
The Problem with Having Too Many Pages
A lot of business owners think they need a separate page for everything:
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About Us
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Our Story
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Our Team
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Our Vision
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Services
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Service 1
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Service 2
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Service 3
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Blog
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FAQs
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Testimonials
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Gallery
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Pricing
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Contact
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…and on it goes.
Before you know it, users are lost in a maze — clicking and clicking, still unsure of what you really do or how to get started.
Here’s the truth: more pages don’t mean more clarity — they often create more confusion.
Less Pages, More Power
In marketing, less is more.
Simpler websites tend to convert better because they remove friction.
When someone visits your site, they don’t want to read a book. They want quick, clear answers — fast. That’s why I always recommend:
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Fewer pages
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Fewer words
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Sharper messages
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Smoother navigation
A Clear Message Wins Every Time
Instead of cramming your site with content, focus on writing a strong, compelling message. This is where a good copywriter comes in.
You need words that sell — not just explain. A professional copywriter can help shape your message so that it grabs attention, keeps your visitors interested, and moves them to take action.
But Make It Beautiful Too…
Yes, your website should be modern, sleek, and up to date with today’s design trends.
Use animations. Use bold fonts. Use nice transitions.
But don’t overdo it.
If the design gets too clumsy or crowded, people will bounce — fast.
Find the balance between modern and minimal. Let your message breathe. Let your design lead people, not distract them.
What to Do Instead
✅ Use 3–5 powerful pages max (Home, About, Services, Contact, maybe Blog or Shop)
✅ Write clear, benefit-driven copy — or hire a copywriter
✅ Use simple navigation — nothing fancy
✅ Make the design clean, beautiful, and mobile-friendly
✅ Cut out the fluff — keep only what sells
Your website doesn’t need to say everything. It just needs to say the right things, to the right person, in the right way.
So don’t overload your visitors. Help them understand what you do in 10 seconds, not 10 clicks.
Simple sells.
