I once worked with an e-commerce brand that had a very clean, modern website. It looked premium, the product images were sharp, and the layout was beautiful. But there was one issue:The homepage took over 9 seconds to load on mobile. Why? Huge uncompressed images A bloated theme with too many scripts No caching or […]
Slow Websites Kill Sales. Here’s What to Do About It Read More »
Most website visitors are not exploring every corner of your site like it’s a museum. They come with one question:“Can this person or brand help me?” And if they have to click through 7 pages just to get an answer, you’ve probably lost them. The Problem with Having Too Many Pages A lot of business
Stop Overloading Your Website Visitors: Why Your Website Needs to Be Simpler Read More »
Landing Page vs Sales Page vs Website: Many business owners (and even some designers) still confuse these three — and it’s hurting their business more than they realize. I see it all the time: 1. Someone needs a landing page but builds a full website, expecting it to convert like a high-performing ad #funnel. 2.
Landing Page vs Sales Page vs Website: Why using the wrong one is hurting your business Read More »
Running a small business in 2024 can be tough, but using technology, websites, and digital marketing can help solve a lot of common problems. Let’s explain how leveraging technology can help small businesses to drive business growth. 1. Economic Uncertainty: Use Analytics and Automation Economic ups and downs can make it hard to predict business
Beyond the Basics: Leveraging Technology to Drive Business Growth Read More »
In this guide, we’ll explore how to build a profitable business and attract clients by identifying what made your first sale happen, amplifying that success, and scaling up with the right strategies. How to Build a Business by Amplifying What Already Works Who did you sell your first product or service to? It’s important to
How to Build a Profitable Business and Attract Clients Read More »
When building a website, creativity plays an important role in making your brand stand out. However, there’s a fine line between being creative and overcomplicating your design. While an imaginative website can captivate visitors, too many features and components on a single page can easily distract them from their primary goal. At Optimal Digitals, we
Designing with Purpose: How to Balance Creativity and Efficiency Read More »
